About the project
A start up financial consulting firm in need of a brand and website built from the bottom up. Beattie Lockton were jumping into competitive industry and so required respect and validation from day one. The website and brand was very important to help drive this.
The brief was quite simple with SmartEdge] given the creative freedom and trust to build a strong and relevant brand, Including logo, colour and typography design. A website with a client area, photographs of the team and branded collateral such as business cards, compliment slips and letterheads.
A fullscreen landing page with animated headlines and links to different sections of the site gives a strong first impression and overview of the sites content and services. The rest of the site uses a modern layout with primary colour palette of white and grey keeping the site bright and clean with the Beattie Lockton gold as the accent colour throughout. With a dynamic blog section for thought pieces from the team and a secure area for file management the site acts as a tool for the business and helps them serve their clients efficiently.